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A Catalyst for Change
The Ellanguaq, which represents “awareness”, is a symbol that has been in existence since ancient times and used on many objects such as masks, dance fans, hunting tools and handles. Today, it’s been modified with a yellow background and culturally accepted to represent the Yup’ik and Cup’ik peoples of western Alaska. Ours is a modified version by merging Ellanguaq with a lab flask to represent a "catalyst change" in science and technology innovation.
#TEAMEinstein
Harnessing Indigenuity™ That Powers Innovation
Indigenuity represents the fusion of indigenous knowledge—deep, place-based wisdom rooted in culture and history—with ingenious innovation—creative, adaptive problem-solving that produces new solutions. It captures the idea that true innovation can emerge by combining ancestral insight with modern ingenuity.
